Product's Definition: Nano cellulose bags in order to preserve the freshness of fruits and vegetables longer by reducing the production and emission of ethylene gas that causes them to ripen or rot.
This product was introduced to the Iran market for the first time, so the design and branding challenges were defined as follows:
Packaging and the way to present the product in the store should be in an eye-catching combination of form and colour to attract the customer's attention, to be drawn to the product and ask the promoter about them.
The design of the package was done in an elongated form and how to place it in a store stand was completely perpendicular, all these in combination with the graphics that tried to show the freshness of fruits and vegetables.
The extruded bar on the package helps to make the fruit look more prominent. In addition, the predominant combination of the three colours "green, yellow and red" on a relatively large scale makes the product more attractive.
Graphic design and package for storing 20 bags, design of store stand holding 8 packages and design of carton-store stand for storage of 24 packages have been done by myself. Also as the product manager, I supervised and planed quality control of the product and how to present it in various kinds of stores, research and development and monitoring the production process.
