Branding & Packaging & Product Manager of HOMEPLUS's Household Gloves
Pakshoo Industrial Group 2014
Home Plus is the provider of the most expensive consumable plastic household products in Iran. At the time of ordering this project, for the first time, Pakshoo Company decided to add household gloves to the Home Plus brand's products. The main issue was defined as "offering home gloves differently from other competitors" in the saturated market of domestic and foreign brands, willing the consumer to pay twice the current price to buy this product. The solutions provided in the final design to fulfill the wishes of the employer are as follows:
1- Design a package with different shape and size compared to the other competitors
2- Using different materials (PET Polyester Film) for packaging to differentiate from other competitors on the store's shelves.
3- Added value: providing a hanger for gloves
Regarding putting a hanger in the package, it should be noted that gloves in the house are among the items that usually do not have a special place to place them after usage. Therefore, the use of a special hanger, in addition to the neat appearance that it gives to the glove, is a good place for the glove to dry and keep.
In addition to the packaging and hanger, the final graphic design and product brochure were done by myself. Making and choosing the colour of the product (gloves) and supervising the production and packaging process were other things I have done in this project.
