With the launch of this project, cooking bags were to be introduced to Iranian users for the first time. With the market research I planned, it turned out that only 30% of people are aware of the existence of such products. But this thirty per cent, either because of uncertainty about using bags in the oven or microwave and because this kind of product was not available in Iran, were reluctant to use these few foreign samples on the market. Therefore, in addition to hiring a chef to provide some recipes using baking bags and preparing brochures and advertisements, the importance of how this product is seen on the shelves was very important.
Design challenges:
1- The appearance of the product must have been designed to convince the user to use it in the cooking and exposure it to the heat without any worrying of being harmful.
2- Eyecatching combination of packaging, graphics and the way it shows on the shelves to attract consumers
Design Solution:
1- Instead of showing the bag in the product's graphics, I focused on parading the result of using this type of bag for cooking, which means a delicious piece of food
2- The stand and product packaging were designed in a way that in addition to the ordinary store shelves, it would be present at the checkout location, to be more exposed to the customers.
A-Z of this project was done by myself. Including undertaking market research and scientific research, branding, packaging, draft graphic, providing a brochure of the advantages of using the product, display design, supervision on the production process, etc.
